Shure Hong Kong Open Day

June 30, 2020

HONGKONG, June 30, 2020—Today, Shure has announced a complete conferencing audio ecosystem in Hongkong experience center. As video conferencing becomes even more important in today’s world, this total solution is to provide systems integrators and AV professionals with a complete conferencing audio ecosystem. 

Around 150 customers came to Hongkong experience center and they can now enjoy simple, scalable and consistent premium audio to create unforgettable collaborative experiences across teams.

The expanded range of Microflex Advance™ products -- with complementary software for design, management, and control -- offers expanded possibilities for systems integrators to deploy Shure’s premium audio capabilities into more types of meeting and collaboration environments than ever before. These products are all natively designed to work seamlessly with each other, and provide the market with a fast and efficient means to deploy premium audio, with IntelliMix audio signal processing in either device-based or software formats.

With the introduction of the Microflex™ MXN5-C Networked Loudspeaker, along with products like the new MXA710, MXA310, MXA910, Networked Mute Button, Designer, SystemOn, P300, and IntelliMix Room, Shure can now provide the complete audio signal chain, from input to output.

Shure’s conferencing audio ecosystem comprises:

  • Microphones: Ceiling Array Microphones, Table Array Microphones, and Linear Array Microphones
  • Loudspeaker: Networked Ceiling Loudspeaker
  • DSP: Audio Conferencing Processor and Audio Processing Software
  • Software: System Configuration Software and Remote Management Software
  • Accessories: Network Mute Button and Audio Network Interfaces

“Premium audio is essential for business,” said Chad Wiggins, Senior Director, Networked Systems, at Shure. “Shure is the market-leading provider of a comprehensive, premium audio hardware and software ecosystem for conferencing. We feature innovative and scalable solutions of networked microphones, DSPs, and loudspeakers for small meeting rooms to large boardrooms and everything in between.”  ​

The Shure audio conference ecosystem is flexible across audio system architectures in all room types and ensures end users will experience a high-quality, more unifying AV conference experience across an enterprise -- regardless of location.

As the market is looking at increasing adoption of AV technologies geared around simple deployment, intuitive operation, and seamless compatibility with leading collaboration platforms, Shure is offering a complete solution in one place. Ecosystem advantages include:

Collaboration Platform Ready: Shure works with leading third-party software and hardware conferencing platforms, including Zoom, Microsoft Teams, Cisco, and others to secure certifications and ensure compatibility.

Streamlined Configuration and Deployment: With a Shure ecosystem, more rooms can be deployed in less time, using Shure Designer software as “one pane of glass” for system-wide integration.AV techs have visibility to everything on network with SystemOn for easy monitoring/troubleshooting.

Pre-Packaged “Soft Bundle” Solutions: Shure offers availability of product bundles for specific room size requirements so rooms are more consistent-sounding from room to room, providing a turnkey audio solution.​

Easier Maintenance: One manufacturer provides a single point of contact for sales, service, support, training, updates and more. Less gear overall (no amplifiers for loudspeakers, outboard DSP, etc.) and a lower learning curve for intuitive audio system operation are additional advantages for AV techs.

“Shure’s portfolio now includes the complete audio signal chain from microphone to DSP to loudspeaker, providing audio solutions for environments of all types with unmatched ease of deployment, less complexity, and remote management,” said Wiggins.

Shure has developed an ecosystem landing page (https://www.shure.com/en-ASIA/conferencing-meetings/solutions/ecosystem) to provide an evolving set of resources, including informative blogs, product overview videos and product bundle examples.