Shure Launches Shure For Home Campaign in Hong Kong To Target Home Use Segment

HONG KONG, November 6, 2020 — Today Shure launches a new round of marketing activities to target the home use segment, including a new promotional video titled  "Shure For Home". The video shows that various family members use different Shure products to enhance their new lives at home, such as home office, home learning, live-streaming, home recording or video call.

As the general public is spending more time at home, there is also an increased demand for home audio equipment. In recent years, Shure has developed a series of diversified consumer audio products, ranging from microphones to sound isolating earphones and noise-cancelling headphones, each product is capable of bringing extraordinary audio experience in different home use scenarios to every family. The new Shure For Home marketing campaign not only aims to bring the Shure brand into every Hong Kong household, it also reflects the brand's determination to extend professional audio quality to every family.