Red Bull Japan Elevates Meeting Audio Quality with Shures MXA920 Ceiling Microphones
Customer Profile
Red Bull, a global leader in energy drinks and dynamic event sponsorship, has always prioritized top-tier communication and collaboration. Red Bull Japan, established in 2005, embodies this ethos, constantly seeking to enhance its operational and meeting environments. When faced with the challenge of improving audio quality in their meeting rooms during a recent office relocation, they turned to Shure’s advanced audio solutions to create an experience that mirrors in-person discussions, achieving remarkable results.
Challenge
Red Bull Japan is renowned for its energy drinks and sports and music events. The company values face-to-face communication, which is crucial for its global interactions. However, the increasing demand for virtual meetings highlighted a need to enhance audio quality. The existing table-mounted microphones were inadequate, leading to numerous complaints about sound clarity.
Solution
As part of their office relocation project, Red Bull Japan aimed to improve the quality of conferencing audio in their meeting rooms. They chose Shure's ceiling array microphone, the MXA920, which had been successfully tested at their Austrian headquarters. Impressed by its showroom performance in Tokyo, they decided to expand its deployment over their original plan. The MXA920 was installed in the executive boardroom, six medium-sized meeting rooms, and the spacious cafe area used for various events.
Advantages
The installation of Shure's MXA920 microphones dramatically improved audio quality in Red Bull Japan's meetings. Users now feel as if they are in the same room, thanks to the enhanced sound clarity. Meetings run smoothly with stable audio, earning positive feedback from employees. The system is easy to operate and requires minimal maintenance, adding to its appeal. Additionally, the microphones were successfully integrated with existing handheld microphones and speakers in the cafe area, delivering optimal audio quality for both meetings and events.
“Now our virtual meetings are as if we were all in the same room. Without Shure’s product and support, the project wouldn’t have been a success.” Project Manager, Red Bull Japan
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