Shure Introduces the MV7i Smart Microphone and Interface

CHICAGO, IL, January 6, 2025 –Today, Shure announced the MV7i Smart Microphone and Interface at CES 2025. Featuring a world-first and patented technology, the MV7i sets a new standard of versatility and ease-of-use for podcasters, musicians, and streamers who require two channels of recording. Answering the needs of today’s creators, the MV7i enables users to directly connect a second XLR microphone of their choice or musical instrument (keyboard, guitar, etc.), eliminating the need for an external hardware interface. Designed to simplify the way creators record audio, the MV7i offers the same unmatched audio quality as the award-winning MV7+ – complete with onboard DSP and MOTIV Mix™ desktop and MOTIV mobile app integration.

“Whether they’re recording a podcast with a guest or tracking vocals and instruments simultaneously in their home studio, creators need technology that simplifies their workflow and makes capturing audio seamless,” says Eduardo Valdes, AVP of Global Marketing and Product Management, at Shure. “The MV7i delivers the same renowned sound signature as the celebrated MV7+ and streamlines the creative process, saving creators from additional expenses and the hassle of confusing setups so they can focus on their craft and push boundaries, while we handle the technology. By combining Shure’s legendary microphone audio quality with an integrated interface, we’re eliminating complexity while maintaining professional standards, all in one elegant solution.”

Engineered for seamless two-channel recording, the MV7i supports diverse creative needs, from podcasting with a guest to recording vocals and instruments. The built-in interface lets users seamlessly connect a second microphone or instrument directly into the MV7i, and then control both channels of audio either in the MOTIV apps through a computer or phone or with any Digital Audio Workstation (DAW) and app. Its powerful, built-in Digital Signal Processing (DSP) engine ensures studio-quality sound on both channels, minimizing production setup. Creators can adjust the DSP setting on each of the MV7i’s two channels independently.

 Inspired by Shure’s iconic SM7B, the MV7i’s design is complemented by a durable metal chassis, ensuring longevity and reliability. The microphone includes a built-in combo XLR and ¼” input, enabling users to connect a second microphone or instrument with 60dB gain and 48V phantom power, compatible with both dynamic and condenser mics. The MV7i instantly detects input type and automatically selects and applies the appropriate DSP for the recording application. Its USB-C output ensures broad compatibility with Mac, Windows, and select mobile devices, and is MFi certified for iPhone and iPad use. Additionally, the color-customizable LED touch panel provides intuitive mute control and a dual-channel LED display for quick, at-a-glance access, simplifying adjustments during recordings and livestreams. The MV7i is compatible with your favorite Digital Audio Workstation and streaming platform.

“Creators no longer need a separate interface. The MV7i puts it all in one convenient and space-saving package, designed for users regardless of their level of audio knowledge,” continued Valdes. “Customized control of the microphone through MOTIV Mix makes it even easier to use.”

Key Features and Benefits

• Auto Level Mode with SmartGate™ Technology: Automatically calibrates gain based on proximity, volume, and room dynamics. SmartGate works with Auto Level Mode to dynamically reduce the volume of a channel when either of the two users falls silent, minimizing crosstalk and guaranteeing that concurrent conversations do not disrupt the separate audio streams.
• Real-Time Denoiser: Actively reduces ambient noise, ideal for podcasting and at-home recording. 
• Digital Popper Stopper™: Removes harsh plosive sounds, ensuring clear audio without a physical pop screen.
• Adjustable Reverb: Select from three reverb types with customizable intensity, perfect for versatile recording environments.

The MV7i answers the increasing need for versatile, professional-grade recording solutions that can keep up with today’s fast-moving content landscape. With the explosive growth in podcasting, streaming, and home music production, creators require studio-quality audio solutions that are both powerful and intuitive. The MV7i’s innovative dual-channel capability addresses this demand head-on, extending Shure’s legacy of excellence in the creator and musician space.

MOTIV Mix™ Desktop App

Unlock the full potential of the MV7i through the MOTIV Mix app. This platform lets users customize the LED panel, access up to five multi-track recording and routing channels, and fine-tune settings like sound signature, gain, and more. At launch, users can leverage three powerful output configurations:

• Mixdown Mode: Combines microphone and mono input audio into one mono audio output. Perfect for occasions when you want to use the audio quickly with no additional post-production. 
• Multi-Track Mode: Renders two separate mono audio tracks: one for the microphone and one for the XLR-1/4” input. Ideal when you want to keep the two tracks separate for further editing.
• Stereo Mode: Combines microphone and stereo input audio into one stereo audio track. Preserves the stereo audio from the Input and places mic input in both left and right channels. Great for voiceovers with stereo audio in the background.

MV7i Mobile Support

The MV7i can be connected to smartphones or tablets over a USB-C cable, enabling users to record two channels of audio directly into their mobile devices. Users can record two channels of audio directly into their favorite apps or choose to leverage the Shure MOTIV Audio and MOTIV Video apps to record and adjust their preferred DSP settings while on-the-go.

Pricing and Availability

Shure is showcasing the MV7i for the first time at Pepcom CES Digital Experience in Las Vegas. The MV7i Smart Microphone and Interface is available now for $349. Each purchase comes with a quick start guide, 3m USB-C to USB-C cable, and download instructions for MOTIV Apps. For additional information on the MV7i Microphone, please visit www.shure.com/mv7i.