ShureCloud Makes It Easier to Manage Shure Devices and Software Licenses

With the introduction of ShureCloud, IT and facilities managers now have intuitive cloud-enabled management of their Shure networked audio devices, providing improved efficiencies and oversight of their Shure devices. We spoke with Susy Liem, Associate VP of Global Product Management for Conferencing Products, to find out more about the potential impact of cloud applications for AV equipment.

Ignite:  What is ShureCloud?

Susy Liem:  ShureCloud is a centralized management platform that enables unified control to manage Shure devices and software licenses from a single intuitive platform. To start, ShureCloud will support the Microflex Ecosystem and IntelliMix Room DSP software, with additional devices supported in future releases.  It provides remote access so you can manage, monitor and control devices and licenses from anywhere, ensuring flexibility and convenience.  And it’s scalable to suit organizations of all sizes.

What are some of the key features of ShureCloud?

ShureCloud is designed to facilitate streamlined management of your AV systems in the same way that you manage other enterprise devices like laptops, using familiar IT workflows, standards, and processes.

For example, with real-time monitoring of device status and performance you ensure optimal operation.  Software licenses can be activated, transferred, or renewed easily from a central location.  Firmware updates can be pushed to devices so they are all running the latest version.  And you can receive instant alerts about any issues so that they can be resolved quickly to minimize downtime.

Many organizations are concerned with network security and reliability.  How does ShureCloud support those efforts?

ShureCloud provides a robust suite of security features using accepted standards like GDPR, 802.1x and other security standards.  Data encryption protects your data and ensures secure communication between Shure devices.  Our legendary dedication to quality also extends to security and provides consistent and dependable operation.  And we issue regular updates with continuous improvements and support to keep your management platform current and effective.

Let’s look at the bigger picture.  How does the ShureCloud platform help AV/IT managers make better decisions?

In today’s fast-paced business environment, data is a critical asset. Shure’s Analytics platform will provide actionable insights that enable organizations to make informed decisions, streamline operations, and enhance overall productivity.

Access to real-time data enables immediate decision-making and adjustments.  In the future, you will be able to analyze historical data to identify patterns, trends, and areas for improvement.  Analytics that focus on the key metrics that matter most to your organization can be displayed on customizable dashboards or integrated with industry standard applications via API.

How does the ability to monitor room and equipment analytics provide a better meeting experience?

Having access to data relating to audio equipment usage and performance is a key step to improving the user experience.  Things like popular settings and adjustments, the average number of people in a meeting, and so on can reveal information that shows which rooms can benefit from equipment upgrades or expansion and which rooms are already sufficiently equipped.  This helps you to make investments only where they are really needed, which maximizes your return on investment and reduces capital expenditures.  By providing easy access to the right data, ShureCloud can help to ensure that meeting rooms have the right equipment and capabilities to match how they are being used.  This helps the people who attend meetings to be more productive, efficient, and satisfied.

What are some real-world applications for ShureCloud that we might expect to see?

With ShureCloud, the ability to remotely manage AV equipment and licenses and easily access history logs opens the door to improved space utilization.  Data-driven decisions can help to reduce costs, optimize room usage, and maximize user benefit.  Knowledge like this is actionable, and can inform strategic decision-making for businesses, educational institutions, and government agencies.

Any final thoughts?

ShureCloud combines ease of management with the sophisticated audio processing capabilities that have made Shure a leader in the industry for nearly a century.  Shure’s cloud analytics tools are comprehensive and user-friendly, and the ShureCloud platform seamlessly integrates with your existing systems, providing a holistic view of your data.

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