Shure Introduces New PG ALTA™ Microphone Line

ANAHEIM, Calif., Jan. 22, 2015—Today Shure Incorporated introduced PG ALTA™ Microphones, a new comprehensive line of entry level microphones that include advanced design features for professional sound at a budget-conscious price. The perfect introduction to Shure engineering excellence, PG ALTA models are the most accessible Shure microphones for elevating sound quality. The complete family includes 14 new products—including vocal and instrument microphones, drum kits, and a studio kit—ideal for small venues, aspiring musicians, and home recording sessions.

“PG ALTA microphones are designed for anyone seeking great sound, durability, and style. They are easy to use and help produce great results across the board,” said Matt Engstrom, Category Director for Wired Products at Shure. “Vocals or instruments, live sound or studio, new form factors – like the side-address PGA181 – and innovative new mounting options, PG ALTA has what you need. The entire line has undergone our rigorous product testing – just like all Shure products – to ensure it performs perfectly, time after time.”

For the first time at this price point, Shure developed a side-address condenser microphone—PGA181 (MAP $99) tailored for smooth reproduction of sound sources. The PGA181 is suited for a wide range of applications, including acoustic and amplified instruments, vocals, and live rehearsal recording and performance.  Shure is also offering gooseneck condenser microphones—PGA98D for drums and PGA98H for horns—both featuring a flexible, discrete design with highly durable construction.

The PG ALTA line features three Drum and Studio Microphone Kit options:

PGADRUMKIT5 includes one PGA52 kick drum microphone, three PGA56 drum microphones, and one PGA57 instrument microphone, along with three drum mounts, five XLR-XLR cables, and a carrying case. 

PGADRUMKIT7 includes one PGA52 kick drum microphone, three PGA56 drum microphones, one PGA57 instrument microphone, and two PGA81 instrument microphones, along with three drum mounts, seven XLR-XLR cables, and a carrying case.

PGASTUDIOKIT4 includes one PGA52 drum microphone, one PGA57 instrument microphone, and two PGA181 side-address microphones, along with four XLR-XLR cables, and a carrying case.

These carefully-selected microphone kits ensure a wide variety of flexible solutions for live performance and recording scenarios.

Engstrom added, “We’ve incorporated the latest microphone manufacturing and design technologies into PG ALTA microphones, enabling users to benefit from today’s advancements while enjoying an affordable price.”

The full PG ALTA models and MAP prices (for models with cables) are:

• PGA27 Large Diaphragm Side-Address Cardioid Condenser Microphone ($199)
• PGA48 Cardioid Dynamic Vocal Microphone ($39)
• PGA52 Cardioid Dynamic Kick Drum Microphone ($119)
• PGA56 Cardioid Dynamic Snare/Tom Microphone ($69)
• PGA57 Cardioid Dynamic Instrument Microphone ($59)
• PGA58 Cardioid Dynamic Vocal Microphone ($59)
• PGA81 Cardioid Condenser Instrument Microphone ($129)
• PGA98D Cardioid Condenser Drum Microphone ($129)
• PGA98H-XLR/PGA98H-TQG Cardioid Condenser Horn Microphones ($129/$99)
• PGA181 Side-Address Cardioid Condenser Microphone ($99)
• PGADRUMKIT5 Drum Microphone Kit ($299)
• PGADRUMKIT7 Drum Microphone Kit ($499)
• PGASTUDIOKIT4 Microphone Kit ($299)

For added versatility and budget considerations, PG ALTA mics are available with various cable and connector options.  All models can be purchased without cables, all models (except PGA27) are available with XLR cables, and PGA48 and PGA58 are available with XLR and QTR cables.         

PG ALTA microphones will be available in spring 2015. For more information, visit Shure during NAMM 2015 at Booth #6541, or at www.shure.com.