Shure Names Highway Marketing its 2014 “Rep of the Year”

Niles, IL, July 23, 2015 – Shure Incorporated has named Highway Marketing its Sales Representative of the Year. Highway Marketing’s Owner and General Manager Scott Baker received the award at this year’s InfoComm convention in Orlando, Florida.

The Shure “Rep of the Year” Award is based on specific sales results and input from various departments at Shure. The chosen rep firm displays qualities, including strong inside and outside sales, adaptability to ever-changing markets, consistency in performance, and strong, decisive leadership. The winner always has the fundamental elements of a “best in class” firm.

“Highway Marketing has spent the past year refining and reinvesting in regional market development efforts,” said Mark Humrichouser, Shure Vice President and General Manager of the Americas Business Unit. “They have exemplified the traits we expect from our Sales Representatives by restructuring to support the needs of customers; both Retail and Professional Systems partners.”

“We are thrilled to win the Shure Rep of the Year Award,” said Baker. “Combining Shure’s innovative products along with industry leadership and support allowed us to exceed our sales goals.”

Highway Marketing has been a Sales Representative for Shure since 2009.  They have offices located in Oklahoma City, OK; Mansfield, TX; and Magnolia, TX.  Their territory includes Arkansas, Louisiana, Oklahoma, and parts of Missouri and Texas.