Streaming, Recording and Everything In-Between: Logic Partners with Shure to Shed Light on His Audio Set Up

CHICAGO, October 25, 2021—For nearly 100 years, Shure has been at the forefront of audio recording technology and has supported some of the most powerful voices in music, politics, spoken word and more. From Barack Obama to Jimi Hendrix, Shure continues to set the industry standard for pristine audio communication. LOGIC, who recently emerged from rapper retirement with his latest album titled, ‘Bobby Tarantino III,’ has joined forces with Shure to discuss his unique recording needs – from livestreaming on Twitch and recording his music at home, to laying down tracks in the studio and everywhere in between. As streaming, mobile recording, and podcasting continue to boom, LOGIC and Shure will collaborate together on making high-quality audio accessible to everyone. The partnership highlights the MV7 Podcast Microphone and the iconic SM7B Vocal Microphone—both of which provide the artist the ability to produce crystal clear audio so he can focus on what he does best: recording music and streaming to millions. 

“Studio recording technology and innovation have been Shure’s bread-and-butter over the last 96 years. We’ve created iconic products that ensure artists can capture superb sound every time,” said Sean Bowman, Director of U.S. Sales at Shure. “Music is no longer an art form that solely relies on studios. Technology allows for music and content to be made at home or even on the go. We wanted talent to be able to record, stream, and create from anywhere, which drove the development of the MV7 microphone—ultimately, mirroring the iconic nature of the SM7B, but equipped with a XLR/USB output.”

MV7 Podcast Microphone 

For gamers, professional-level audio is a must. To answer the increasing demand for audio streaming and at-home recording needs, Shure created the MV7 Podcast Microphone. The Company’s first hybrid XLR/USB microphone is perfect for up-and-coming and well-established artists. Its intuitive design makes it very user-friendly and simple to open, set-up and begin using. Built from the prowess of the SM7B—the MV7 dynamic microphone offers flexibility, control and a multitude of connectivity options, as well as pristine audio, all within a sleek, compact design. It offers artists a variety of features including:

• A Virtual Audio Engineer in Every Box—with Shure’s Voice Isolation Technology, the MV7 elevates users' voices and takes them to the next level. Auto Level Mode sets gain and compression in real-time so output remains consistent and users can focus on creating rather than their microphone technique. This allows for the voice to remain at the forefront of the recording, resulting in uninterrupted audio, no matter the environment
• User-Friendly Customization—when paired with the Shure MOTIV app for desktops, users can control audio functions through various preset modes. Plus, users can select their tone (Dark, Natural, or Bright) depending on if they desire a deep radio sound or something crisp and clean. Additional adjustments to gain, headphone volume, monitor mix and mute/unmute can be made with a few quick taps on the integrated touch panel interface
• Elevated Compatibility—the MV7 is compatible with most devices via USB-C and USB-A and is easily integrated into an existing technology or studio setup—and it’s ideal for home-studio or on-the-go recordings

“Shure is the gold standard. Between streaming on Twitch and making music, I want to be sure my fans get the best audio experience possible. With the MV7, I exclusively use it to stream to my followers because I know my voice will come through flawlessly,” said LOGIC.

The SM7B Vocal Microphone

The legendary recording, live-streaming and podcasting microphone has been an industry stalwart for nearly 50 years. While it has been the go-to for broadcasters and artists, recently, the microphone’s popularity has extended to Twitch streamers and YouTubers, and famous users like LOGIC. Why? Its unmistakable style and sound continues to make it the preferred microphone for creators. With most live streams being recorded outside a studio environment with little acoustic treatment, users need a microphone that hones in on their voice rather than the ambient sounds around them—this is what the SM7B does best. 

LOGIC adds, “Reaching my fans and connecting with them is essential, which is why the SM7B is my go-to microphone for recording in the studio or at home. Every vocal on Bobby Tarantino III was recorded with an SM58® Supreme Microphone or SM7B resulting in crystal clear audio—I never worry about what my fans hear. Plus, it looks good—its sleek style fits right into my set-up.”

For more information about the MV7 Podcast Microphone and the SM7B Vocal Microphone, please visit: www.shure.com.