Shure Unveils Second Generation AONIC 50 Wireless Noise Cancelling Headphones: Now Featuring Spatial Audio and Advanced Hybrid Active Noise Cancellation
CHICAGO, August 31, 2023—Today, Shure introduced its highly anticipated AONIC 50 Wireless Noise Cancelling Headphones Gen 2. Drawing on decades of stage and studio expertise, the AONIC 50 Gen 2 Headphones break new ground with a revolutionary spatialized audio experience, designed to captivate music enthusiasts and discerning audiophiles alike. Building on the success of the AONIC 50 Headphones, this second generation sets a new standard for premium, high-fidelity audio, enhanced active noise cancellation, and more than double the battery life of the first generation, with up to 45 hours of runtime.
Meticulously crafted with premium materials and studio-quality sound through custom-engineered 50mm dynamic drivers, AONIC 50 Gen 2 Headphones are an embodiment of comfort and style that take listening to the next level. They have been designed by leveraging Shure’s experience designing headphones for studio professionals with long hours in mind. With customizable EQ features and new hybrid active noise cancellation technology, users can tailor their unique preferences using the free ShurePlus™ Play App for a personalized audio experience.
At the heart of the AONIC 50 Gen 2 Headphones is Shure’s new spatialized audio technology, powered by a proprietary algorithm, designed using a combination of acoustical modeling and critical listening to delicately enhance the spaciousness without compromising the original audio. This feature provides three distinct modes—Music, Cinema, and Podcast:
- Music Mode: enables users to experience listening through high-end speakers and is the most subtle, maintaining the original source material.
- Cinema Mode: emulates the low frequency excitement that users experience in a theater that employs subwoofers for an immersive, larger-than-life sound through clarity, presence, and natural sounding dialogue.
- Podcast Mode: brings the voice of a user’s favorite podcast host closer to their ears.
“The AONIC 50 Gen 2 is designed to deliver an exceptional listening experience that is built on the heritage of the previous generation. We incorporated the latest innovations, including spatialized audio options and Qualcomm Snapdragon Sound™ Technology, taking the audio to the next level,” said Sean Sullivan, Associate Director of Global Product Management, at Shure. “For passionate audiophiles and music lovers, the magic lies even in the tiniest details. The AONIC 50 Gen 2 provides a pure, high-resolution listening experience paired with our latest digital signal processing (DSP) options, so listeners can customize to their preferences and immerse themselves in their own private concert.”
This second-generation headphone ushers in new hybrid active noise cancellation technology, improving on the performance of the earlier generation and more effectively eliminating external distractions, enabling a truly immersive and natural listening experience. By using microphones inside and outside the earcup, the AONIC 50 Gen 2 offers users the ability to fine-tune their auditory environment, effortlessly controlling the level of ambient noise. Featuring four selectable modes—Light, Moderate, Max, and MaxAware—the new MaxAware setting strikes the perfect balance between blocking unwanted noise and maintaining awareness of your surroundings, making it ideal for on-the-go conversations.
Additional Features and Benefits:
- Enhanced Environment Mode: Immerse yourself in the outside world with a simple switch. The adjustable slider on the ShurePlus™ PLAY app lets you refine the ambience settings to your liking.
- Extended Battery Life: Holds up to 45 hours of battery life with quick charging capabilities, more than doubling runtime from the earlier generation. The quick charge feature provides up to five hours of use with only 15 minutes of charge.
- Customizable EQ: Choose from a variety of presets or create your own personalized sound profile using the ShurePlus™ PLAY app. Save your settings directly to the headphones for a seamless and personalized audio experience across different apps and devices.
- Crystal Clear Communication: Experience superior call quality with beamforming microphone technology and proprietary automatic gain control (AGC) settings. Leveraging six microphones, the precision-engineered system adjusts automatically to minimize surrounding noises, providing unmatched clarity for video calls and phone conversations.
- Cutting-Edge Bluetooth® 5 Wireless Technology: Seamlessly connect to your phone, tablet, or laptop with the class one transmitter, offering enhanced stability and a remarkable range of up to 100 meters.
- Premium Headphone Amplifier: Enjoy support for Snapdragon Sound™ with Qualcomm® aptX™ Adaptive technology for high-res music streaming, and AAC, SBC, and LDAC codecs.
Snapdragon Sound Technology, incorporated into the second generation of AONIC 50 Wireless Noise Cancelling Headphones, is designed to provide an unparalleled audio experience. By optimizing a suite of technologies by Qualcomm Technologies across connected devices, Snapdragon Sound delivers consistent, crystal clear and captivating audio. Users can enjoy every detail of their music just as the artist intended and feel better connected to colleagues and loved ones through voice and video calls with true-to-life audio.
“Qualcomm Technologies is excited to work with Shure, a premier brand known and loved by audiophiles, on their new AONIC 50 Gen 2 headphones” said Mike Canevaro, Director, Marketing, Snapdragon Sound, Qualcomm Technologies, Inc. “By incorporating Snapdragon Sound into these headphones, Shure is ensuring their customers hear every detail of their music exactly as the artist intended, with robust and reliable connectivity.”
The AONIC 50 Gen 2 joins Shure’s famous AONIC product lineup, which is already well known for its acoustic superiority, reliability, innovation, and excellence. Additionally, the modern “all-black” design has up to 45 hours of battery life to provide long-term listening and comfort. The redesigned carrying case, smaller than the previous generation, delivers a portable design that folds flat for easy storage. These headphones are the all-in-one solution for those looking for studio-quality sound, improved hybrid noise cancellation, spatialized audio technology, extended battery life, advanced environment mode, and more.
Pricing and Availability:
The AONIC 50 Wireless Noise Cancelling Headphones Gen 2, is available now in Black in at Shure.com and select retailers for $349 USD. Purchase includes a two-year warranty, protective zippered carrying case, 3.5mm audio cable, and a USB-C charging/audio cable.
Contenus complémentaires
The Votes Are In: Shure Special Edition 215 Sound Isolating™ Earphones in Purple Are Coming Later This Year
Shure fans have spoken; with 29% of the overall vote, purple will be the new 215 Special Edition color! Fans made this color choice through a global vote across 60 countries, enabling every voice to be heard and making for a very close race between the five color options.
Shure Debuts a Fresh, New Look And Even Better Sound For Its Award-Winning SRH840 And SRH440 Headphones
Many of today’s content creators, professional musicians, and recording artists will underscore the importance of using gear that looks as good as it sounds. With this in mind, Shure has unveiled new enhancements and improvements to its portfolio of SRH Headphones. Featuring significant product design upgrades and nuanced improvements to sound quality, the second-generation SRH440A and SRH840A Headphones provide superior audio, long-wearing comfort, and signature Shure durability.
Shure Announces A Second-Generation Upgrade To Its AONIC 215 True Wireless Sound Isolating™ Earphones
Following the debut of Shure’s AONIC 215 True Wireless Sound Isolating™ Earphones last year, the Company is unveiling the next iteration of the iconic listening product. With significant product feature upgrades and the same low-profile design musicians use for in-ear monitoring on-stage, the second generation AONIC 215 True Wireless Earphones provide unmatched sound, secure fit, and enhanced performance. Built for music lovers, commuters, and for working out, the true wireless earphones enhance Shure’s existing line of premium listening products and offer new and improved capabilities.
Shure Proves You Can Wear White After Labor Day— AONIC 50 Wireless Noise Cancelling Headphones Debut In A New Color
With the holidays around the corner, a great sounding pair of noise-cancelling headphones should be at the top of everyone’s list. Whether drowning out background sound while working from home, or rocking out to the greatest hits in the back of the family station wagon, noise-cancelling headphones help listeners make the most of the moment.
Shure Expands AONIC Listening Line, Providing A New Suite Of Headphones And Earphones
Today, Shure debuted the next generation of its ever-expanding listening portfolio with new AONIC earphones – AONIC 3 Sound Isolating™ Earphones, AONIC 4 Sound Isolating Earphones, and AONIC 5 Sound Isolating Earphones. Each model is built for a specific need. Known for exceptional sound quality and reliability, the new AONIC line-up provides listeners with a world-class experience no matter where they are – working from home, commuting, or enjoying music.
Recording Artist Ally Brooke Sports New Shure AONIC 50 Headphones In Debut Music Video
Multi-platinum singer-songwriter Ally Brooke has released her new collaborative single with Messiah, “500 Veces,” alongside a companion music video sporting Shure’s new AONIC 50 Wireless Noise Cancelling Headphones.Shure Donates $79,000 Worth Of Earphones To Chicago Public School Students And Teachers For Online Learning
As students and teachers continue with their transition to online learning, ensuring the right tools to learn from home can be a challenge. Shure, a global audio equipment leader, has stepped up to help its neighbors by donating $79,000 worth of earphones to Chicago Public Schools (CPS).
Shure Announces Upcoming Campaign With Adam Levine To Launch New AONIC Line Of Wireless Noise-Cancelling Headphones And True Wireless Earphones
Shure, a leading global audio electronics provider with a 94-year history of shaping the audio industry, announced today at CES that Adam Levine will be the face of Shure in a new marketing campaign to launch wireless noise-cancelling headphones and true wireless earphones. Levine has been involved with Shure for more than a decade and will be featured in the Company’s new promotional campaign.
