Shure Announces Upcoming Campaign With Adam Levine To Launch New AONIC Line Of Wireless Noise-Cancelling Headphones And True Wireless Earphones
LAS VEGAS, Jan. 5, 2020 -- Shure, a leading global audio electronics provider with a 94-year history of shaping the audio industry, announced today at CES that Adam Levine will be the face of Shure in a new marketing campaign to launch wireless noise-cancelling headphones and true wireless earphones. Levine has been involved with Shure for more than a decade and will be featured in the Company’s new promotional campaign.
Marketing efforts will kick off in spring 2020, when Shure will make these new products available. The wireless noise-cancelling headphones and true wireless earphones will enhance the existing line of premium listening products currently offered by Shure in its consumer segment.
“The biggest legends in music – Elvis, The Beatles, Jimi Hendrix, Aretha Franklin, and others – have trusted Shure microphones and gear in studios and on the biggest stages worldwide,” said Eduardo Valdes, Senior Director of Global Marketing for Musician and Consumer Audio at Shure. “Now, music lovers can experience that same quality of audio wherever they go.”
Shure’s new products include the AONIC 50 Wireless Noise-Cancelling Headphones, designed with comfort in mind. Shure provides headphones for the professional audio industry – people who wear headphones all day for a living – so creating comfortable, high-quality headphones with 20 hours of battery life is in the Shure DNA.
The Company is also launching the AONIC 215 True Wireless Sound Isolating™ Earphones with the same design musicians use for in-ear monitoring on-stage. With up to eight hours of battery life and three additional full charges on the go, these earphones feature tremendous sound quality in a small package with exceptional comfort and a secure fit for an uninterrupted, world-class listening experience.
Engineered from decades of studio experience, the AONIC line boasts the long-term value and professional performance that the most discerning listeners demand. Shure’s AONIC headphones and earphones ensure that music lovers, audiophiles, and musicians will have the most premium listening experience – on the train, in the gym, or at home.
To stay true to Shure’s premium audio quality, the Company’s team of acoustical engineers focused on balancing the ambient sounds and acoustics of the AONIC product line. These efforts align with the latest Bluetooth® technology and codecs, which are now able to accurately deliver legendary Shure audio quality in a wireless format.
Whether it’s understanding the significant role that comfort plays in choosing a listening product, or the rigorous durability standards that every single one of its products must meet, Shure developed the AONIC line to exceed the industry threshold for quality. Because an outstanding listening experience isn’t only about sounding great, special attention was given to:
- Battery Life – Fly from one corner of the world to the other on a single charge
- Adjustable Noise Cancelling – Block out unwanted noise for a fully immersive experience
- Environment Mode – Fine-tune how much of the outside world to let in with the free ShurePlus™ PLAY app for iOS and Android, specifically engineered by Shure to enable product feature customization for the new AONIC line
Full product details will be available when the products launch in spring 2020.
CES attendees can preview the new headphones and earphones in a real-world experiential setting at the Shure booth (#20200). For every AONIC demo, Shure will make a donation up to Save The Music, a music education non-profit helping kids, schools, and communities discover their full potential through the power of making music. All attendees who participate in a demo will be entered to win a pair of new headphones, earphones, or VIP tickets to Lollapalooza 2020, which takes place in Shure’s hometown of Chicago. Fans can sign up to receive updates on the campaign with Adam Levine and products at shure.com/AONIC
Gerelateerde verhalen
Shure Unveils Second Generation AONIC 50 Wireless Noise Cancelling Headphones: Now Featuring Spatial Audio and Advanced Hybrid Active Noise Cancellation
Today, Shure introduced its highly anticipated AONIC 50 Wireless Noise Cancelling Headphones Gen 2. Drawing on decades of stage and studio expertise, the AONIC 50 Gen 2 Headphones break new ground with a revolutionary spatialized audio experience, designed to captivate music enthusiasts and discerning audiophiles alike. Building on the success of the AONIC 50 Headphones, this second generation sets a new standard for premium, high-fidelity audio, enhanced active noise cancellation, and more than double the battery life of the first generation, with up to 45 hours of runtime.
The Votes Are In: Shure Special Edition 215 Sound Isolating™ Earphones in Purple Are Coming Later This Year
Shure fans have spoken; with 29% of the overall vote, purple will be the new 215 Special Edition color! Fans made this color choice through a global vote across 60 countries, enabling every voice to be heard and making for a very close race between the five color options.
Shure Debuts a Fresh, New Look And Even Better Sound For Its Award-Winning SRH840 And SRH440 Headphones
Many of today’s content creators, professional musicians, and recording artists will underscore the importance of using gear that looks as good as it sounds. With this in mind, Shure has unveiled new enhancements and improvements to its portfolio of SRH Headphones. Featuring significant product design upgrades and nuanced improvements to sound quality, the second-generation SRH440A and SRH840A Headphones provide superior audio, long-wearing comfort, and signature Shure durability.
Shure Announces A Second-Generation Upgrade To Its AONIC 215 True Wireless Sound Isolating™ Earphones
Following the debut of Shure’s AONIC 215 True Wireless Sound Isolating™ Earphones last year, the Company is unveiling the next iteration of the iconic listening product. With significant product feature upgrades and the same low-profile design musicians use for in-ear monitoring on-stage, the second generation AONIC 215 True Wireless Earphones provide unmatched sound, secure fit, and enhanced performance. Built for music lovers, commuters, and for working out, the true wireless earphones enhance Shure’s existing line of premium listening products and offer new and improved capabilities.
Shure Proves You Can Wear White After Labor Day— AONIC 50 Wireless Noise Cancelling Headphones Debut In A New Color
With the holidays around the corner, a great sounding pair of noise-cancelling headphones should be at the top of everyone’s list. Whether drowning out background sound while working from home, or rocking out to the greatest hits in the back of the family station wagon, noise-cancelling headphones help listeners make the most of the moment.
Shure Expands AONIC Listening Line, Providing A New Suite Of Headphones And Earphones
Today, Shure debuted the next generation of its ever-expanding listening portfolio with new AONIC earphones – AONIC 3 Sound Isolating™ Earphones, AONIC 4 Sound Isolating Earphones, and AONIC 5 Sound Isolating Earphones. Each model is built for a specific need. Known for exceptional sound quality and reliability, the new AONIC line-up provides listeners with a world-class experience no matter where they are – working from home, commuting, or enjoying music.
Recording Artist Ally Brooke Sports New Shure AONIC 50 Headphones In Debut Music Video
Multi-platinum singer-songwriter Ally Brooke has released her new collaborative single with Messiah, “500 Veces,” alongside a companion music video sporting Shure’s new AONIC 50 Wireless Noise Cancelling Headphones.Shure Donates $79,000 Worth Of Earphones To Chicago Public School Students And Teachers For Online Learning
As students and teachers continue with their transition to online learning, ensuring the right tools to learn from home can be a challenge. Shure, a global audio equipment leader, has stepped up to help its neighbors by donating $79,000 worth of earphones to Chicago Public Schools (CPS).
