British singer-songwriter and Best New Artist at the 68th GRAMMY Awards, Olivia Dean is among a new generation of artists who rely on the SM58 as a core part of their live sound. “The SM58 has been a staple of my live show for years. Having the right microphone is so important to me, I need something reliable, durable and the SM58 has that warm, crisp and classic sound that I love. We ended up going with a chrome finish for The Art of Loving Tour, which fit perfectly with the show design,” said Dean.

Shure, a global leader in audio technology, has become a minority investor in EDGE Sound Research, a start-up company who is developing new experiential audio technologies that redefine how many audiences consume sound.

From the stadium to millions of viewers around the world, Shure wireless technology again played a critical role at the Super Bowl, featuring the audio leader’s newest innovations, including the SM39 Headset Microphone. These solutions delivered reliable, high-quality audio across every facet of the broadcast, live entertainment, and fan experience.

At this year’s GRAMMY® Awards, Shure microphones and wireless technology again played a crucial role in delivering pristine audio to millions of viewers around the world. With ATK providing all wireless gear for this year’s production, and longtime audio partners returning to the show, the ceremony showcased the reliability, sonic consistency, and broadcast-ready performance of Shure’s Axient® Digital Wireless System, Axient Digital PSM, and PSM® 1000 in-ear monitoring systems, and an extensive roster of Shure vocal microphones.

Shure, a global leader in workplace collaboration solutions, today announced the IntelliMix™ Bar Pro, an all-in-one video bar engineered to solve IT’s everyday challenges in meeting spaces. The newest addition to its collaboration portfolio expands Shure’s suite of solutions designed to enhance the AI-powered workplace. The IntelliMix Bar Pro delivers exceptional audio and video coverage from a single device, making it ideal for medium to large meeting spaces. Its innovative, patent-pending camera placement and AI-framing technology enables precise capture of non-verbal cues, creating more engaging and productive meetings for all participants.

Shure, a global leader in audio technology and workplace collaboration solutions, will be landing in Barcelona to participate in ISE 2026 from February 3-6 as both Sponsoring Show Partner and Technology Partner. As organizations embrace AI-driven tools, Shure is leading the way with a complete portfolio of solutions that deliver exceptional video and audio performance, seamless deployment and enterprise-ready security and scalability to enhance teams’ productivity. Visitors, partners and industry friends can experience how Shure’s collaboration portfolio solves IT’s biggest challenges and empowers the modern AI-powered workplace at the main booth and the dedicated Innovation Lab.

The Billboard Latin Music Awards, celebrated at the James L. Knight Center in Miami on October 23, was a showcase of extraordinary talent, remarkable moments, and innovative new technology. Broadcast live on Telemundo, the Latin Billboards highlighted the best in Latin music with performances from notable artists.

Broadcast on CBS and streamed on Paramount+, this year’s MTV Video Music Awards set a record for the most viewed and engaged VMAs in history. A diligent team of audio engineering professionals from Firehouse Productions trusted Shure wireless audio technology to ensure the evening’s production was as iconic as the artists performing.

Shure, the leading manufacturer of audio solutions known for quality, performance, and durability, advances the field of audio capture for broadcast with the groundbreaking DCA901 Planar Array Microphone. Designed for sports, studio, and live event production, DCA901 delivers front-row sound to viewers while reducing the number of microphones and cables required. With digitally steerable lobes and onboard digital signal processing, engineers can isolate sources, reduce ambient noise, and maintain total control over the mix.